"When starting out on your character design, don’t get caught up in the details," says Pernille Ørum. "I don't like to feel like I've created by characters I like to feel like I've kind of just encountered them." "I try to stick to my original drawing style, because the instinct is to try and clean it up," says Laurie Rowan. So when you're working up your design, make sure you don't lose that magic. And most agree designers agree this is often where the essence of the character is captured. Many character designers will start their project with a sketch. (The company for which I manage media and content, Upstream Commerce, provides competitive intelligence/pricing intelligence tools to help online retailers dance faster and better in the dizzying new realm, as they wrestle with trying to find the best ways, including your suggestions, to try to create and maintain increased sales, and larger profit margins.Make sure you don't polish all the charm from your characters (I wish I said this, but Oracle/Endeca says it better, in their white paper on E-Commerce Trends For 2012: Mobile and Facebook Take Center Stage as Online Retailers Focus on Customers’ Digital Experiences. Success will rely on honing efforts to address user-centric customer experiences, narrowing the focus to the most-valuable programs, and electing the right technology strategy that will enable internal teams to deliver optimized experiences scalably.” They have a unique opportunity to capture consumer mind share and wallet share if they can deliver consistent experiences and enable unique multichannel commerce behaviors before their competitors do. “Online retailers are on the cusp of a totally new way of doing business. I’m hoping that they do more than just create a Timeline on Facebook and encourage consumers to “LIKE” the page in order to receive discounted coupons. I’m still stumped to this day that P&G is switching a majority of their media to digital while a good fit for a good number of their brands, I’m not so sure I understand how it will fit with brands like Charmin or Bounty (no offense intended for any managers on these brands). Done are the days of telling them that “it’s strong enough for a man, but made for a woman” and it’s “the best a man can get” – with their permission, let’s start living with them and engaging with them, and deepening our experience with them. Engaging consumers with the brand instead of telling them what the brand stands for and how it’ll make their lives better is what consumers are looking for – I’d like to believe.
Cartoon making ideas how to#
Perhaps it is time for marketers and creatives to start asking not “should” the idea be driven by media and ideas or “what” are we going to do with these channels, but “HOW” are we going to engage consumers and build deeper relationships with them? While social media/marketing is still in its infancy, there have been some good lessons learned over the years (aside from how to manage privacy more efficiently).
The one word that is missing for me from your cartoon and your first line of commentary is RELATIONSHIP. Thanks!)įiled Under: digital transformation, most popular, social media I’ll pick one comment by 5:00 PST on Monday. Just share an insightful comment to this week’s post. (Marketoonist Monday: I’m giving away a signed print of this week’s cartoon. Instead, a campaign strategy is built on big ideas that take advantage of the best media channels to bring those ideas to life. Neither is a checklist of every available flavor of new media. Marc Pritchard, head marketer at P&G, recently said, “This is probably the most profound time of change that has occurred in brand building since the end of the Second World War when mass marketing really took off.”Īs marketers worldwide make similar shifts, it’s important to remember that going digital is not a campaign strategy.
Cartoon making ideas tv#
As a result, P&G, the world’s largest advertiser, is famously shifting media wholesale from TV to digital. The media channels developing today are creating an unparalleled opportunity for marketers. Sometimes marketers forget that media platforms are enablers to big ideas. Most of the Foursquare campaigns I see feel like that. Many campaigns are built around a media platform, as if the media platform alone was the big idea. Lately, it feels like the media tail is wagging the campaign dog. Should campaigns be media-driven or idea-driven?
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